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URL Shortener: Compressing URLs for a Better Browsing Experience

URL Shortener: Compressing URLs for a Better Browsing Experience

By daniele

URL Shorteners are online tools that allow you to compress URLs, turning them into shorter and more manageable links. This technique is very useful for saving space and improving the appearance of links, making them less intrusive. Additionally, shortened URLs make sharing and tracking link clicks more convenient.

How URL Shorteners Work

The operation of URL Shorteners is quite simple. Just copy the original URL and paste it into the abbreviation tool. The tool will return a shortened version of the link, which functions as a redirect to the original web address. This allows you to maintain the same destination of the long URL but with a shorter and more practical link to use.

Advantages of Using URL Shorteners

  1. Space Savings and Appealing Links

One of the main advantages of using URL Shorteners is the ability to save space in links. This is especially useful when generating links with UTM parameters, which can make the URL very long and unattractive. By using shortened URLs, you can make links more compact and visually appealing.

Furthermore, many URL shortening tools allow you to create Vanity URLs, personalized links that reflect the brand name or can be used to mask the true link destination.

  1. Ease of Link Sharing

Long URLs can be difficult to remember, transcribe, and copy. This can complicate the process of sharing links, especially on platforms like forums or mailing software that limit link length. URL Shorteners, with their concise links, make it much easier and more practical to share links, without the risk of errors or unintentional truncation.

  1. Click Tracking and Statistics

Another significant advantage of URL Shorteners is the ability to track link clicks and access various statistics. Most abbreviation tools provide data such as the number of clicks, the referring source, information about the browser and operating system used, as well as geographical breakdown of clicks.

These statistics are very useful for monitoring the effectiveness of a link and evaluating the success of a marketing campaign or content sharing. It’s a straightforward and practical way to obtain information about user interactions with your links, especially if you don’t have access to more complex tools like Google Analytics.

  1. Link Customization

Some URL Shorteners also allow for further customization of shortened links. This means you can create links that reflect your brand name or can be used to mask the true link destination. This link customization can help improve brand identity and create more engaging links for your users.

Major URL Shorteners Available

There are several URL Shortening tools available online. Some of the most famous and widely used ones include:

  • Bit.ly: Bit.ly is one of the most popular URL Shorteners, offering the ability to customize links and access detailed click statistics.
  • Goo.gl: Goo.gl is Google’s URL abbreviation service, offering a simple and intuitive interface and click tracking.
  • Polr: Polr is an open-source URL Shortener that allows for creating custom links and full control over generated data.
  • Rebrandly: Rebrandly is a URL Shortener service focusing on link customization, offering the ability to create custom links with your domain name.
  • TinyURL: TinyURL is one of the first URL Shortener services, allowing for creating short and easily shareable links.
  • URL Shortener by Zapier: URL Shortener by Zapier is a URL abbreviation service that integrates with Zapier, enabling the automation of link creation and sharing.

Considerations on Privacy and Advertisement with URL Shorteners

It’s important to note that, in most cases, the statistics generated by URL Shorteners are public and accessible to anyone. For example, with Bit.ly and Goo.gl, you can simply add a “+” at the end of the link in the address bar to view all the link-related statistics.

This can be a concern for those who want to keep their statistics private or do not want third parties to access information about link sharing. However, you can use UTM parameters with URL Shorteners to manage your statistics properly and track the success of your marketing campaigns.


URL Shorteners are valuable tools for compressing URLs and improving the appearance of links. They offer various benefits, including space savings, ease of sharing, click tracking, and link customization. However, it’s important to also consider the issue of privacy and accessibility of statistics generated by URL Shorteners.

Choosing the right URL Shortener depends on your specific needs and your preference for features like link customization or access to detailed statistics. Carefully evaluate the available options and select the one that best suits your requirements.

If you have questions or doubts about using URL Shorteners, leave a comment below. Dive into the world of URL abbreviation and explore Google Tag Manager for more insights!